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&lt;p&gt;More college admissions officers are using Facebook to attract applicants. A recent Kaplan survey reveals that 82 percent of 386 admissions offices that responded used Facebook as a recruiting tool last year, and four out of five respondents said that they had been contacted by a potential applicant through Facebook or MySpace. Last year&amp;rsquo;s survey found that only one in ten admissions officers had ever looked at a Facebook profile.&lt;/p&gt;&lt;p&gt;Why admissions offices ever blocked out such a valuable source of information is a real head-scratcher. Aside from the benefits of taking a larger look at an applicant&amp;rsquo;s interests, wall post conversations, scoping out the network of friends and family and other really good and usable material, don&amp;rsquo;t they know that making personality judgments from a person&amp;rsquo;s appearance in photographs can totally be an accurate method of assessment supported by hard research? From &lt;em&gt;Science Daily&lt;/em&gt;:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;In the study, observers viewed full-body photographs of 123 people they had never met before. The targets were viewed either in a controlled pose with a neutral facial expression or in a naturally expressed pose. The accuracy of the judgments was gauged by comparing them to the aggregate of self-ratings and that of three informants who knew the targets well, a criterion now widely regarded as the gold standard in personality research.&lt;/p&gt;&lt;p&gt;Even when viewing the targets in the controlled pose, the observers could accurately judge some major personality traits, including extraversion and self-esteem. But most traits were hard to detect under these conditions. When observers saw naturally expressive behavior (such as a smiling expression or energetic stance), their judgments were accurate for nine of the 10 personality traits. The 10 traits were extraversion, agreeableness, conscientiousness, emotional stability, openness, likability, self-esteem, loneliness, religiosity and political orientation.&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;I would also like to add the following words of the very pithy and epigrammatic Oscar Fingal O&#39;Flahertie Wills Wilde: &amp;ldquo;It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.&amp;rdquo;&lt;/p&gt;&lt;p&gt;[PC Mag]&lt;/p&gt;

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