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&lt;p&gt;Social media is the new big thing.  (I say &quot;new&quot; rather than &quot;next&quot; because it&#39;s already here; social media is &lt;i&gt;the&lt;/i&gt; thing.)  This shouldn&#39;t come as a surprise to anyone--unless you&#39;ve been living under a rock.  Every company, from Apple to Coca-Cola, has a social media strategy.  Or if they don&#39;t, they need one.  Twitter, Facebook, Tumblr, LinkedIn, Foursquare, the many, many iPhone Apps and TBD [&lt;i&gt;ed. Social media is still growing; who knows what we&#39;ll all be using next year?&lt;/i&gt;] are channels for companies to reach their customers and potential customers.  It is a nearly limitless marketing opportunity that&#39;s changing the way companies think about their brand.  It&#39;s no longer enough for a marketer/advertiser to create a clever, catchy commercial, he has to create a clever, catchy, .&lt;/p&gt;&lt;p&gt;&lt;img src=&quot;http://content.screencast.com/users/cwisevault/folders/Default/media/281fd7a8-5b00-40ac-93af-e04d666e4b1e/HLS.gif&quot; alt=&quot;Harvard Business School MBA Class&quot; width=&quot;414&quot; align=&quot;right&quot; border=&quot;0&quot; height=&quot;267&quot;&gt;So it makes sense that business schools would &lt;i&gt;finally&lt;/i&gt; jump on that bandwagon.  Not just by creating Twitter accounts for their offices, but by teaching students about how to navigate the social media world after graduation.  Says &lt;i&gt;BusinessWeek&lt;/i&gt; Harvard Business School, Columbia Business School and BC&#39;s Carroll School of Management are some of the top MBA programs adding social media classes this year.  With titles like &quot;Social Media &amp;amp; Web 2.0 for Managers&quot;, &quot;Media and Technology&quot; and &quot;Competing with Social Networks&quot;, these new classes teach students about how to build a social media strategic plan, manage a social media marketing campaign and use social media to build their own, personal brand.  &lt;/p&gt;&lt;p&gt;Clearly, these are extremely valuable skills.  And you&#39;ll notice that they all have very practical applications.  INSEAD has had a social media course since June 2009.  &quot;Advertising and Social Media Strategy&quot; teaches students about &quot;non-traditional marketing techniques&quot; and includes an off-site social media marketing campaign at a major corporation, according to MBA Channel.  &lt;/p&gt;&lt;p&gt;Ideally, these classes will help MBAs secure jobs that have a social media component.  It seems likely to me that the classes were actually spurred by career services counselors who saw a growing need for social media expertise in the marketplace.  In brand management (a popular post-MBA industry), for example, candidates will have to have social media experience to compete.  As business schools continue to encourage their soon-to-be grads to &quot;think outside the box,&quot; social media is a growing nontraditional avenue for them to pursue.&lt;/p&gt;&lt;p&gt;&lt;img src=&quot;http://content.screencast.com/users/cwisevault/folders/Default/media/4450fe99-3284-4d76-a4da-c3a9b0cb3692/SM.png&quot; alt=&quot;Social Media Expert Star Trek Comic&quot; width=&quot;421&quot; align=&quot;center&quot; border=&quot;0&quot; height=&quot;197&quot;&gt;&lt;/p&gt;

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