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&lt;p&gt;Art is treated too much as business, it&#39;s said. Perhaps it&#39;s business that should be treated more like art. From &lt;em&gt;The Economist&lt;/em&gt; on how business people can benefit from a more serious study and appreciation of the arts:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;Studying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time &amp;ldquo;messaging&amp;rdquo; and &amp;ldquo;reaching out&amp;rdquo;, yet few are much good at it. Their prose is larded with clich&amp;eacute;s and garbled with gobbledegook. Half an hour with George Orwell&amp;rsquo;s &amp;ldquo;Why I Write&amp;rdquo; would work wonders. Many of the world&amp;rsquo;s most successful businesses are triumphs of story-telling more than anything else. Marlboro and Jack Daniels have tapped into the myth of the frontier. Ben &amp;amp; Jerry&amp;rsquo;s, an ice-cream maker, wraps itself in the tie-dyed robes of the counter-culture. &lt;strong&gt;But business schools devote far more energy to teaching people how to produce and position their products rather than how to infuse them with meaning.&lt;/strong&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;[The Economist]&lt;/p&gt;

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