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&lt;p&gt;&lt;strong&gt;By Jeremy Shinewald, mbaMission&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Here we present part five in our nine-part series, Selecting Your  Target MBA Program. This week, we discuss the importance of looking  beyond a target program&amp;rsquo;s &lt;/em&gt;&lt;img class=&quot;embeddedObject&quot; style=&quot;float: right;&quot; src=&quot;http://content.screencast.com/users/dlimm/folders/Jing/media/958b3768-ad3b-442e-a7c1-e3e6a868df5b/2011-01-10_1344.png&quot; border=&quot;0&quot; alt=&quot;&quot; width=&quot;183&quot; height=&quot;96&quot;&gt;&lt;em&gt;stereotypes and truly understanding the depth  of their specializations. Next week: Alumni Base.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Everyone knows the Kellogg School of Management is a marketing  school, right? After all, Kellogg is home to Philip Kotler, author of  some of the world&amp;rsquo;s most widely used graduate-level textbooks on  marketing. And no one can deny Kellogg&amp;rsquo;s prowess in this field (and it  goes far beyond Kotler). However, Kellogg perceives itself to be far  more than a mere &amp;ldquo;marketing school.&amp;rdquo; &amp;ldquo;In fact, Kellogg has sent  significantly more graduates into consulting positions every year for  the past five years than into marketing roles&amp;mdash;yet its marketing reputation persists.&amp;rdquo;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Similarly, many candidates will likely assume that Columbia Business  School (CBS) is &amp;ldquo;just a finance school.&amp;rdquo; Sure, it consistently sends a  significant percentage of its graduates into positions in the finance  field (an average of 53.2% of each class over the past five years), but  assuming that CBS is &amp;ldquo;only&amp;rdquo; a finance school ignores the program&amp;rsquo;s  strengths in consulting (which an average of 20.5% of its graduates have  entered over the past five years) and fails to recognize CBS&amp;rsquo;s  excellent entrepreneurial program (which boasts an incubator on campus),  among numerous other strengths and resources. The Wharton School  likewise faces the &amp;ldquo;just finance&amp;rdquo; stereotype, but it actually offers a  first-rate health care program, the largest MBA marketing faculty in the  world and more. &lt;strong&gt;READ MORE&lt;/strong&gt;&lt;/p&gt;

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