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&lt;p&gt;Would I be too brazen to claim at least some credit for Accenture&#39; new marketing campaign? After unveiling their new marketing campaign this week, it&#39;s clear they&#39;ve heeded some of my advice. Sticking to the animal theme, Accenture is able to build upon many of the taglines it used in its pre-&quot;Tiger is a Dog&quot; days. After all, nothing says high performance like an elephant with a good sense of equilibrium. &lt;p&gt;&lt;p&gt;&lt;img class=&quot;embeddedObject&quot; src=&quot;http://content.screencast.com/users/nnewman/folders/Jing/media/31bd2d31-50f3-4164-b8bc-7b057bd28e48/Accenture%20elephant.png&quot; width=&quot;330&quot; height=&quot;115&quot; border=&quot;0&quot; alt=&quot;Accenture elephant&quot;&gt;&lt;p&gt;&lt;p&gt;Looking to break with the image of its sullied spokesman and chart a positive course for the future, Accenture is planning to shell out about $40-$50 million on its ad campaign for 2010—roughly the same amount it spent when Tiger was in the game. &lt;p&gt;&lt;p&gt;In addition to its nimble elephant, the new Accenture ads—coming soon to an airport near you—feature such high-performing, go-getter animals as chameleons, frogs (hopefully the chipper ones from the Budweiser commercials) and fish. Other ideas that were thrown by the wayside were jugglers and jump-ropers. &lt;p&gt;&lt;p&gt;How do Accenture consultants feel about the new campaign? According to one insider, reflecting on the firm&#39;s &quot;High performance. Delivered&quot; tagline, &quot;Tiger Woods was the epitome of high performance because he had an amazing golfing career, a wife, two kids and 12 other mistresses. If that isn&#39;t high performance, I don&#39;t know what is. So I&#39;m upset we dropped him.&quot; When asked what animal he most resembled, this consultant said, without hesitation, &quot;a tiger.&quot; Looks like he’ll have to settle for a clever chameleon for the time being.&lt;p&gt;

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