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&lt;p&gt;A visit to PricewaterhouseCoopers&#39; US homepage reveals big plans for the firm formerly known as Diamond Management &amp;amp; Tech Consultants, which the Big 4 giant acquired late last year.  Front and center is a banner reading &quot;PwC + Diamond: Delivering your next competitive advantage&quot;, beside a link to November&#39;s press release announcing the merger.  Diamond, which brought 500 employees and impressive momentum (not to mention revenue) to PwC, appears to be retaining some autonomy within its new parent&#39;s umbrella (Adam Gutstein will continue to helm the Diamond team).  It makes sense; the Diamond acquisition plugs a considerable gap (IT consulting and support) in PwC&#39;s advisory portfolio, and Diamond&#39;s name and network far outshines PwC&#39;s among IT industry insiders.&lt;/p&gt;&lt;p&gt;The move underscores PwC&#39;s commitment to growing its advisory division.  Similarly to its Big 4 counterparts, PwC&#39;s advisory division is seen as a major revenue generator of the (very) near future, particularly in light of high demand for turnaround/rebuilding advice as the global economy recovers from crisis.  Case in point: while tax and assurance, historically the firm&#39;s two main cash cows, have struggled of late (tax revenues have declined steadily since 2008, while assurance has leveled off), advisory had its biggest year in 2010, bringing in roughly $6.2 billion that year.  With continued investment, advisory should overtake tax services as PwC&#39;s second-largest revenue generator in a few years.&lt;/p&gt;&lt;p&gt;The Diamond acquisition clearly shows PwC&#39;s willingness to go down that path&amp;mdash;they&#39;ll have to in order to keep up with the rest of the Big 4.  Now, let&#39;s kick back and see if PwC can match Deloitte and KPMG stride for stride and announce its own plans to hire hundreds of thousands of new employees.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;For more information:&lt;/strong&gt;&lt;br&gt;&lt;/p&gt;

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