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&lt;p&gt;I&#39;ve spoken about the business case for incorporating CSR into our company strategies for a while now but so far haven&#39;t been able to quantitatively show how it is. Well, PricewaterhouseCoopers and Dell&#160;made it easy. As part of &lt;strong&gt;Climate Week NYC&lt;/strong&gt;, going on currently, the two companies came out with their CSR Report illustrating what efforts they made last year and how they are affecting their bottom line.&lt;/p&gt;&lt;p&gt;While PwC&#160;&lt;strong&gt;managed to reduce their carbon footprint by 10% last year&lt;/strong&gt; and report that they are on track to reach their goal of 20% by 2012, Dell managed to recover &lt;strong&gt;125 million kilograms&lt;/strong&gt; of used computer equipment for recycling in 2008.&lt;/p&gt;&lt;p&gt;A few simple points from the two reports that simplify understanding my argument:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Travel: Investments and individual actions have helped reduce PwC&#39;s travel emissions by &lt;strong&gt;19,440 metric tons, 18% between FY07 and FY08&lt;/strong&gt;.&lt;/li&gt;&lt;li&gt;Responsible printing initiative&lt;strong&gt;:&lt;/strong&gt; Within 12-18 months, 52 PwC offices will receive new, energy-efficient, multi-functional printers that default to double-sided printing and also enable toner cartridge recycling. As offices undergo this transition, &lt;strong&gt;30% recycled content paper will be purchased to support local behavioral changes around printing less&lt;/strong&gt;.&lt;/li&gt;&lt;li&gt;Reduced product packaging by more than 9.5 million pounds and introduced the first Dell curbside recyclable product packaging. This reduction will result &lt;strong&gt;in a savings of more than $8,000,000 from 2008 through 2012&lt;/strong&gt;.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;These are just of course, three simple examples of steps companies can take to start their climb toward becoming environmentally sustainable. If your employer hasn&#39;t yet started their course, I suggest you step in and use that &quot;Write to us&quot; forum on your company&#39;s Intranet to jot down a few comments to HR and upper management.&lt;/p&gt;&lt;p&gt;Many times, change for the better has come from the bottom up. This might be your opportunity.&lt;/p&gt;

Aman Singh Das

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