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&lt;p&gt;&quot;We are taking a serious look at where our money and resources are being spent with the aim of increasing the diversity of our talent pool,&quot; emphasized Stacy Sotiropoulos at McDonald&#39;s Global Inclusion and Diversity Benchmarking event. Sotiropoulos is a member of McDonald&#39;s HR department and was on hand along with Irene Franze, director for US talent management, to discuss the company&#39;s recruitment strategy.&lt;/p&gt;&lt;p&gt;That they have had issues attracting high talent is an understatement. For decades, McDonald&#39;s continued to supersized its menu but failed to place the same emphasis on the learning and development of its workforce. When Harris revamped the diversity department, this became a core piece of the equation. Led by Franze, the talent management team today has evolved beyond a simple recruitment strategy.&lt;/p&gt;&lt;p&gt;Franze described her team&#39;s focus as three-pronged:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Strategic training and mentoring of employees with diverse ethnicities and genders toward leadership roles; &lt;/li&gt;&lt;li&gt;Developing and training local leaders at restaurants as well as corporate offices; and &lt;/li&gt;&lt;li&gt;Ensuring diverse pools of candidates when hiring externally. &lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Sotiropoulos, who began by discussing why McDonald&#39;s emphasis on diversity was an important factor in her decision to join the company, described 2010 as a &quot;year of awareness.&quot; Everything underwent intense internal scrutiny: From its education policies and outreach, to internal and external relationships, job board utilizations as well as how all this was playing into the talent they weren&#39;t attracting.&lt;/p&gt;&lt;p&gt;Emphasizing that her team recruited only for the Oak Brook location&amp;mdash;company headquarters&amp;mdash;Sotiropoulos next moved on to McDonald&#39;s new talent acquisition strategy. A new strategy, she began, must encompass more visibility. And this is how they plan on attracting talented candidates:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;More participation in career fairs; &lt;/li&gt;&lt;li&gt;Attract job candidates to website, which has recently also seen massive additions of information on careers, diversity, nutrition, CSR, etc.; and&lt;/li&gt;&lt;li&gt;Optimum job board utilization. &lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;Bottom line:&lt;/strong&gt; Attracting and retaining talented candidates has moved beyond an annual recruitment exercise for producers of the Big Mac. It is now an all-encompassing strategy that has evolved under the direction of Pat Harris&#39; core vision that places inclusion and diversity central across departments, as a goal as well as the means. And to that end, the team is ready to supersize their resources toward increasing McDonald&#39;s employability rating.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Previous posts:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;At McDonald&#39;s, CSR Is Everybody&#39;s Business&lt;/p&gt;&lt;p&gt;McDonald&#39;s Institutionalizes Diversity: Career Management for Executives&lt;/p&gt;&lt;p&gt;When Diversity Shifts From PR to HR&lt;/p&gt;

Aman Singh Das

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