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&lt;p&gt;Drinking on the job is back.&lt;/p&gt;&lt;p&gt;Or at least, that&#39;s what startups like Yelp and Twitter are promoting. &lt;em&gt;Bloomberg&#39;s Businessweek&lt;/em&gt; reports that Yelp&#39;s headquarters in San Francisco is not only equipped with &quot;a keg refrigerator&quot; but it also &quot;supplies its employees with an endless supply of beer.&quot;&lt;/p&gt;&lt;p&gt;What&#39;s the catch, besides the picture of perpetual hangovers and fraternity fests?&lt;/p&gt;&lt;p&gt;&quot;In order to help keep folks drinking responsibly, everyone who drinks the beer must check in on an iPad, which records every ounce they take.&quot; And the logic is that because you don&#39;t really want to be on the top of that list very often, workplace drinking remains a privilege yet to be abused.&lt;/p&gt;&lt;p&gt;Not to be confused with images from &lt;em&gt;Mad Men&lt;/em&gt;, the &lt;em&gt;Bloomberg&lt;/em&gt; piece quotes a Twitter spokesperson saying, &quot;We treat employees as adults, and they act accordingly.&quot;&lt;/p&gt;&lt;p&gt;These are just two examples, and ones that can easily be attributed to the work culture of small companies and entrepreneurial setups, which often tend to prescribe to a recipe of long hours and flexible days. But they also represent a large population of today&#39;s workforce.&lt;/p&gt;&lt;p&gt;So, is a generational trend of socializing, flexible work schedules, and a workplace culture that promotes freedom over regimental processes, bringing booze back to today&#39;s workplace?&lt;/p&gt;&lt;p&gt;Should it?&lt;/p&gt;&lt;p&gt;Leave a comment, email &lt;em&gt;In Good Company&lt;/em&gt; or connect on Twitter. Does your company offer endless alcohol in the interest of higher productivity and committed employees?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related:&lt;/strong&gt;&lt;br&gt; Brewing Up Success: Career Advice From the Founder of Dogfish Head Beer&lt;br&gt;  Managing Your Hangover at the Office&lt;/p&gt;

Aman Singh Das

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