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&lt;p&gt;&quot;Progress is Everyone&#39;s Business.&quot;&lt;/p&gt;&lt;p&gt;So reads Goldman Sachs&#39; new print advertising campaign, launched today in &lt;em&gt;The New York Times&lt;/em&gt; and &lt;em&gt;The Wall Street Journal&lt;/em&gt; in hopes of getting some Main Street on the bank&#39;s side after it&#39;s served as Wall Street whipping boy for the better part of the past year.&lt;/p&gt;&lt;p&gt;The full-page ads include &quot;a photo of a field of wind turbines under a cloudy sky juxtaposed with a picture of a smiling man in a hard hat and work clothes,&quot; describing &quot;how the firm helped an unidentified renewable energy company find investors, enabling it to expand and create jobs.&quot;&lt;/p&gt;&lt;p&gt;The slogan and ad, created with the help of advertisting firm Young &amp;amp; Rubicam, while not cringe-worthy, comes damn near close. Still, the campaign is better than the alternatives that &quot;Progress is Everyone&#39;s Business&quot; beat: &quot;Doing God&#39;s Work, One Day at a Time,&quot; &quot;We&#39;re Not Vampire Squids, or Sharks, Just Think of Us As Rather Robust Lake Trout,&quot; &quot;Our Business is Nobody&#39;s Business But Our Own, and Maybe Our Shareholders&#39;, But Definitely Not Yours,&quot; &quot;Making Money the New Way: By the Billions!,&quot; &quot;Don&#39;t Hate Us Because We&#39;re Beautiful and Rich,&quot; &quot;Goldman Hearts Main Street,&quot; &quot;Goldman Hearts Wind Turbines,&quot; &quot;Goldman Brakes For Grandmothers,&quot; and &quot;Goldman Sachs Hearts You!&quot;&lt;/p&gt;&lt;p&gt;Goldman&#39;s new campaign also reminds me of a previous &lt;em&gt;ITB&lt;/em&gt; post, the best and worst advertising slogans in modern banking history.&lt;/p&gt;

Derek Loosvelt

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