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&lt;p&gt;Merrill Lynch Wealth Management has just rolled out a new $20 million advertising campaign, hoping to attract new employees to manage millions of dollars (career changers are welcome, according to the firm) as well as new clients who&#39;d like to give new (or old) Merrill advisors their millions to manage.&lt;/p&gt;&lt;p&gt;The campaign itself seems to have been created by Glenn Beck and Rish Limbaugh: the tag line is &quot;The Power of the Right Advisors&quot; (when I look at the ads I can&#39;t seem to get &quot;Power of the Right&quot; out of my mind, and think of &quot;Advisors&quot; as a mere afterthought). Some of the other verbiage appearing in the ads touts the firm&#39;s monstrous amount of client assets under management ($1.5 trillion) and brags that the firm has more female advisors than any other.&lt;/p&gt;&lt;p&gt;The ads will be appearing in major financial news outlets such as the &lt;em&gt;Wall Street Journal &lt;/em&gt;and &lt;em&gt;Barron&#39;s&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;For more on the campaign, check out this interview with Joan Khoury, the head of marketing at Merrill Lynch Wealth Management:&lt;/p&gt;&lt;p&gt;&lt;object id=&quot;wsj_fp&quot; width=&quot;512&quot; height=&quot;363&quot; data=&quot;http://s.wsj.net/media/swf/VideoPlayerMain.swf&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;data&quot; value=&quot;http://s.wsj.net/media/swf/VideoPlayerMain.swf&quot;&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;param name=&quot;flashvars&quot; value=&quot;videoGUID=BED0E88B-74A3-4587-92C6-35447BF3B711&amp;amp;playerid=1000&amp;amp;plyMediaEnabled=1&amp;amp;configURL=http://wsj.vo.llnwd.net/o28/players/&amp;amp;autoStart=false&quot;&gt;&lt;param name=&quot;src&quot; value=&quot;http://s.wsj.net/media/swf/VideoPlayerMain.swf&quot;&gt;&lt;param name=&quot;name&quot; value=&quot;flashPlayer&quot;&gt;&lt;param name=&quot;bgcolor&quot; value=&quot;#FFFFFF&quot;&gt;&lt;/object&gt;&lt;/p&gt;&lt;p&gt;(WSJ: Broker&#39;s World: Merrill Lynch&#39;s New Ad Campaign)&lt;/p&gt;

Derek Loosvelt

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