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&lt;p&gt;The current economic meltdown is just the tip of a much larger iceberg that will have far reaching economic implications for all of us here in the U.S.  Tens of thousands of layoffs in and beyond the financial industry will only be the start of more sober times as companies across the country will be forced to rethink their future hiring plans.&lt;/p&gt;&lt;p&gt;One fact seems certain. All of these circumstances will combine to have huge ramifications for job seekers. The failing economy and a constantly rising unemployment rate will require individuals to take a fresh approach to their job search.&lt;/p&gt;&lt;p&gt;Referencing the most recent economic crisis, Neil McNulty, Principal Recruiter, McNulty Management Group states, &quot;The game has changed, but the rules remain the same:  now, more than ever, job seekers need to change their mindset from looking for ‘openings’ to looking for ‘opportunities’... and opportunities are borne out of crisis and chaos, and exist even in the worst economy.&quot;&lt;/p&gt;&lt;p&gt;This means that you, as a job seeker, must look beyond job postings and move into marketing yourself to the managers of the companies and organizations who are experiencing problems that you can solve.&lt;/p&gt;&lt;p&gt;&lt;b&gt;1)Change Your Mindset&lt;/b&gt;&lt;br&gt;Move away from being a passive job seeker to an active problem-solver.  Don’t just rely on the internet to find job openings. Scour the marketplace to find the hidden jobs that aren’t advertised. Most jobs are not posted or advertised. The best jobs are often found through networking, word-of-mouth and informational interviews.&lt;/p&gt;&lt;p&gt;&lt;b&gt;2)Stop Thinking of Yourself as Just an Assortment of Job Skills.&lt;/b&gt;&lt;br&gt;See yourself as a product to package and market, and then create your own marketing campaign to find your desired job. This includes having a state-of-the-art resume, and sharpening your interviewing skills.&lt;/p&gt;&lt;p&gt;&lt;b&gt;3)Sell ROI&lt;/b&gt;&lt;br&gt;View yourself in terms of Return on Investment for an employer. See yourself as a mini-profit and loss center. Be prepared to demonstrate ways you have helped to positively impact the bottom line of your past or current employer.  This means demonstrating ways you&#39;ve helped make money or save money for an employer or clients.  As employees, we all touch money.  Some of us may be closer to it than others. Regardless, we must find ways to prove this in short &quot;sound bites&quot; when given the opportunity.&lt;br&gt;Remember, it’s not about you, but about the employer. All communication with a prospective employer must answer the question, “What’s in it for me?”&lt;/p&gt;&lt;p&gt;The road ahead will be littered with casualties, no mistake about that.  We could sit by and whine about the circumstances.  We could wait for the government to initiate a &quot;bailout&quot; package that might somehow rescue the unemployed.  Or, we could take charge of our own lives and power ourselves forward regardless of the hysteria of others.  Joseph P. Kennedy said many years ago, “When the going gets tough, the tough get going”. That statement is just as true today as it was then.  We all share this rocky, tough economy in common, whether employed or not.  We can respond as victims of the economy or we can get tough and get going.&lt;/p&gt;&lt;p&gt;&lt;i&gt;As a recruiter, Joe Turner has spent the past 15 years finding and placing top candidates in some of the best jobs of their careers.  Author of &lt;/i&gt;Job Search Secrets Unlocked&lt;i&gt; and &lt;/i&gt;Paycheck 911&lt;i&gt;, Joe has interviewed on radio talk shows and offers free insider job search secrets at: www.jobchangesecrets.com .&lt;/i&gt;&lt;/p&gt;

Derek Loosvelt

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