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&lt;p&gt;Face it, B. Money, Bank of America needs a facelift.&lt;/p&gt;&lt;p&gt;&lt;img class=&quot;embeddedObject&quot; src=&quot;http://content.screencast.com/users/dloos/folders/Jing/media/d40df36b-1f0a-4f0b-adf5-5105959ed69a/00000145.png&quot; border=&quot;0&quot; alt=&quot;&quot; width=&quot;340&quot; height=&quot;208&quot; align=&quot;left&quot;&gt;First it was those rotten mortgages. Then it was those rotten gang of top-secret-document-finding merrymen and merrywomen led by king whistle-blower Julian Assange. And now it&#39;s those rotten fourth quarter 2010 results.&lt;/p&gt;&lt;p&gt;If you don&#39;t do something quick, this mess could get a whole lot messier.&lt;/p&gt;&lt;p&gt;Of course, no American wants that (even those who, like yours truly, bank with one of your competitors). So, to avoid a further mess, what I&#39;ve done is polled a few top advertising insiders (the geniuses behind the E*TRADE baby, dumb dudes drinking Bud, and talking chimpanzees, as well as the B-list cast members, creative advisors, and gaffers on &lt;em&gt;Mad Men&lt;/em&gt;) and what they&#39;ve given me is the list below: their top 10 ideas for a rebranding of Bank of America. I hope this helps!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;10. Merrill Lynch of America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;9. Bank of Merrill Lynch&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;8. Bull of America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;7. Bank of Moynihan&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;6. Bank of the United States of America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;6. Best Bank in America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;5. Bank of North America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;4. Bank of North, South &amp;amp; Central America&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;3. Bank of the Western Hemisphere&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;2. Bank of Amerigo Vespucci&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;1. Bank of Earth&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(NYT)&lt;/p&gt;

Derek Loosvelt

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