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&lt;p&gt;The final two speakers on day one of the World Innovation Forum had a lot in common in terms of message. First up was Andreas Weigend, former Chief Scientist at Amazon.com, with a message for companies that the world they are operating in has changed completely—from a world in which they used to give information to customers to one where customers give information to one another, regardless of the company. As a result, the major takeaway he had for anyone interested in tapping into modern technology for business purposes was as follows: listen to what customers are saying. His chosen methodology: data mining search queries.&lt;/p&gt;&lt;p&gt;Probably by design, Twitter co-founder Biz Stone was up next, for a moderated discussion in which he fielded a lot of questions about how people should use his service properly. His answer: people should “find their own path.” And how they should do that? “Start by listening” before jumping in.&lt;/p&gt;&lt;p&gt;Stone cited an example from Jet Blue, a company he said was not having much success using Twitter to issue press release-style information. The company’s “epiphany” came when the CEO asked on the company’s Twitter stream what kind of tweets they would like to see. Cue a torrent of suggestions, and the birth of a successful social media strategy.&lt;/p&gt;&lt;p&gt;Of course, that’s all well and good for a major company—or someone employed in a social media function at a company—but the takeaways needn’t be all that different for anyone seeking to use social media tools* to build a personal brand, which can be an important component of career management and the job search process.&lt;/p&gt;&lt;p&gt;That’s it for the day. We’ll be back bright and early tomorrow morning for Day Two. The one thing we’re hoping to see more of: suggestions for where we might be headed in terms of innovation in established career fields like consulting, finance and law.&lt;/p&gt;&lt;p&gt;&lt;em&gt;*Note: Stone says Twitter isn’t social media; it’s more of a news/information-sharing service. But the term is convenient, so I’m sticking with it!&lt;/em&gt;&lt;/p&gt;

Phil Stott

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