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&lt;p&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Of potential interest to those &lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;obsessed&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt; with Twitter&#39;s business model, or perhaps even&#160;moreso to Vault&#39;s very own CEO (who wonders whether &lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;to tweet or not to tweet&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt; in a recent blog post), the buzz lately has been all about the launch of &lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;ExecTweets&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;, a site that aggregates Tweets from business executives. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;The site, launched by the advertising network&#160;&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Federated Media&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt; and&#160;sponsored by Microsoft, is the latest third-party to experiment with a Twitter business model. However, unlike other online publishers and ad agencies like Glam Media and Mashable, Federated is the first to have Twitter&#39;s support. Wouldn&#39;t have anything to do with the fact that FM volunteered to give Twitter a cut of the profits, now would it?&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Regardless of the inevitability of Twitter stealing whatever monetization idea works best and &lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;using it themself&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt; when they finally&#160;launch their own fee-based service&#160;this year, ExecTweet provides a great business tool for both executives and their followers. For executives, Twitter allows them to interact with shareholders, users and customers in a less time-consuming fashion than traditional blogging. ExecTweets pulls the voices of the bigwigs&#160;(already including Amazon.com&#39;s Werner Vogels, Virgin&#39;s Richard Branson and Facebook&#39;s Mark Zuckerberg) out of the mashup that is the Twitterverse and places them&#160;in&#160;one central, easy to find location, giving them extra exposure. For people trying to interact with&#160;executives, simply finding them on Twitter&#160;can be&#160;a bit of a hassle (or at least sorting the wheat from the executive chaff can be), so an aggregated site of the top business execs on Twitter and the best business-related tweets will make it simpler for them to find out what is on the minds of today&#39;s top businessmen.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Readers will be invited to vote on the top tweets, recommend executives, view &lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Top Links&lt;/font&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt; that show what&#160;web sites execs are referring to, and check out&#160;a Hot Topics section&#160;that shows the most popular keywords being tweeted by executives.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;Mr. Sorenson, I believe you’ve found your answer.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;&lt;strong&gt;&lt;em&gt;--Posted by Steven Schiff, Vault News &amp; Commentary&lt;/em&gt;&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

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