Tweet Like an Executive with (maybe) the Twitter business mo

Of potential interest to those obsessed with Twitter's business model, or perhaps even moreso to Vault's very own CEO (who wonders whether to tweet or not to tweet in a recent blog post), the buzz lately has been all about the launch of ExecTweets, a site that aggregates Tweets from business executives.

The site, launched by the advertising network Federated Media and sponsored by Microsoft, is the latest third-party to experiment with a Twitter business model. However, unlike other online publishers and ad agencies like Glam Media and Mashable, Federated is the first to have Twitter's support. Wouldn't have anything to do with the fact that FM volunteered to give Twitter a cut of the profits, now would it?

Regardless of the inevitability of Twitter stealing whatever monetization idea works best and using it themself when they finally launch their own fee-based service this year, ExecTweet provides a great business tool for both executives and their followers. For executives, Twitter allows them to interact with shareholders, users and customers in a less time-consuming fashion than traditional blogging. ExecTweets pulls the voices of the bigwigs (already including Amazon.com's Werner Vogels, Virgin's Richard Branson and Facebook's Mark Zuckerberg) out of the mashup that is the Twitterverse and places them in one central, easy to find location, giving them extra exposure. For people trying to interact with executives, simply finding them on Twitter can be a bit of a hassle (or at least sorting the wheat from the executive chaff can be), so an aggregated site of the top business execs on Twitter and the best business-related tweets will make it simpler for them to find out what is on the minds of today's top businessmen.

Readers will be invited to vote on the top tweets, recommend executives, view Top Links that show what web sites execs are referring to, and check out a Hot Topics section that shows the most popular keywords being tweeted by executives.

Mr. Sorenson, I believe you’ve found your answer.

--Posted by Steven Schiff, Vault News & Commentary