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&lt;p&gt;Are you a quicker picker-upper? The ultimate driving machine? Do you think different? According to Karen Shapiro, a lawyer and certified life coach, lawyers should consider developing a personal brand and even a slogan to represent themselves personally and professionally. &amp;ldquo;Branding,&amp;rdquo; she says in a &lt;i&gt;Legal Intelligencer&lt;/i&gt;, &amp;ldquo;is one way to get more deeply connected to your particular and unique set of offerings and to outwardly convey them to the world.&amp;rdquo; &lt;/p&gt;&lt;p&gt;The benefits are internal as well as external. As Shapiro notes, professional &amp;ldquo;malaise&amp;rdquo; often kicks in once lawyers realize they are just another &amp;ldquo;&amp;rsquo;cog in the wheel&amp;rsquo; of legal machinery.&amp;rdquo; Cultivating your own brand can help you recover a sense of your uniqueness. Not only does branding boost your self-esteem, Shapiro says, it &amp;ldquo;also contributes to your own self-knowledge and can serve as a guidepost or motivational tool to help you stay true to the best of who you can be.&amp;rdquo; In terms of career development, Shapiro observes, &amp;ldquo;when you work on branding yourself, you help other people know better what you do well and why they should appreciate you.&amp;rdquo;&lt;/p&gt;&lt;p&gt;Shapiro suggests some tips to develop your own brand:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;&lt;strong&gt;&amp;ldquo;Ask yourself what makes you unique.&amp;rdquo; &lt;/strong&gt;What distinguishes you from your peers? Select a handful of qualities you think &amp;ldquo;most authentically reflect your true self and that you can deliver most reliably and consistently,&amp;rdquo; and then &amp;ldquo;memorize them,&amp;rdquo; so you can act &amp;ldquo;in accordance with them.&amp;rdquo;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&amp;ldquo;Let your interests and preferences be your guide.&amp;rdquo;&lt;/strong&gt; Identify some of your favorite activities or product taglines and note why you are drawn to them. Then come up with your own &amp;ldquo;short and punchy&amp;rdquo; tagline that you can use &amp;ldquo; to inspire yourself and remind you what you stand for.&amp;rdquo;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&amp;ldquo;Consider your &amp;lsquo;packaging.&amp;rsquo;&amp;rdquo;&lt;/strong&gt; Think about the outer attributes that, together, &amp;ldquo;project your style&amp;rdquo;&amp;mdash;e.g., &amp;ldquo;your look, communication style, tone of voice and attitude&amp;rdquo;&amp;mdash;and make sure that is the image you want to present to the world.&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;Then, once you&amp;rsquo;ve got yourself all neatly packaged, maybe you can contact this brand integration expert for some high-profile product placement.&lt;/p&gt;&lt;p align=&quot;right&quot;&gt;- posted by vera&lt;/p&gt;

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