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&lt;p&gt;On the flight here, I sat next to a recruiting coordinator at a Vault 100 firm. She told me that--by far!--the most contentious internal debate among the firm&#39;s recruiting staff was over the question &quot;What gift do we give to our summer associate offerees?&quot; An iTunes card branded with the firm logo? Golf balls branded with the firm logo? Water bottles branded with the firm logo? The choices are endless and the pressure is on: Most law students have difficulty differentiating among firms and so a trinket, tchotchke or geegaw can have an outsized effect on perception.&lt;/p&gt;&lt;p&gt;Here is a picture of the booth for Big Frey Promotions, a vendor here. The company specializes in branded baubles and doodads.&lt;/p&gt;&lt;p&gt;&lt;img id=&quot;fullSizedImage&quot; style=&quot;WIDTH: 534px; HEIGHT: 319px&quot; height=&quot;319&quot; alt=&quot;NALP.jpg picture by vaultlaw&quot; src=&quot;http://i290.photobucket.com/albums/ll246/vaultlaw/NALP.jpg?t=1208377986&quot; width=&quot;577&quot;&gt;&lt;/p&gt;&lt;p&gt;                                                                                       -posted by brian&lt;/p&gt;

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On the flight here, I sat next to a recruiting coordinator at a Vault 100 firm. She told me that--by far!

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