/9918578/Banner

/9918578/Banner_2

/9918578/Mid

section

articleId

product

orgType

parrefer

accountID

Consulting

Banking

Accounting

Fintech

Internships

Rankings

Internship Rankings

Intern Resource Center

Explore Internships

Vault Law Home

Practice Area Resource Centers

Regional Resource Centers

Summer Program Resource Center

Vault Law Culture & Inclusion Survey

Vault Law

Guides

Events

Financial Services

Technology

Grad School

Work Relationships

Productivity

Diversity, Equity & Inclusion

Social Impact

Remote Work

Negotiating

Changing Jobs

Workplace Issues

Blog

Resume Samples

Cover Letter Samples

Interview Tips & Questions

A Day in the Life

International

Career Readiness

Explore Professions

Research Industries

Search Companies

Career Advice

Employers

Schools

&lt;p&gt;&lt;font face=&quot;Calibri&quot;&gt;Here are some of the ways legal marketing guru &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Larry Bodine&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; describes Twitter: &amp;#8220;the &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Macarena&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; of online social networking&amp;#8221;; &amp;#8220;the dullest knife in the drawer&amp;#8221;; &amp;#8220;a traffic accident&amp;#8221;; and &amp;#8220;dying.&amp;#8221;&lt;span&gt;&amp;nbsp; &lt;/span&gt;Bodine also likens Twitter to such interweb road kill as &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;CompuServe&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;, the &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Apple Newton&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;, and &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;WordPerfect 5.5&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Moreover, the microblogging service is now so overwhelmed by spam that &amp;#8220;the only thing missing is the Nigerian prince who just needs some money to get his brother out of jail.&amp;#8221;&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Calibri&quot;&gt;These quotes are from yesterday&amp;#8217;s live web debate (hosted by the &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;ABA Journal&amp;#8217;s Legal Rebels&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;) between Bodine and &amp;#8220;&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Social Media Law Student&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;&amp;#8221; Rex Gradeless (72,000+ Twitter followers).&lt;span&gt;&amp;nbsp; &lt;/span&gt;The debate topic: &amp;#8220;Twitter: Waste of Time, or Marketing Goldmine?&amp;#8221;&lt;span&gt;&amp;nbsp; &lt;/span&gt;You will not be surprised that Bodine took the latter position. (In this judge&amp;#8217;s opinion, Bodine &amp;#8220;won&amp;#8221; the debate by TKO within the first 5 minutes.)&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Calibri&quot;&gt;For the pro-Twitter-as-legal-marketing-tool position, see Kevin O&amp;#8217;Keefe&amp;#8217;s response at &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Real Lawyers Have Blogs&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Calibri&quot;&gt;Whatever the merits of either view, BigLaw generally has not (yet?) bought into Twitter.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Of Vault&amp;#8217;s Top 10 firms, only &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Weil&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;, &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Skadden&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;, and &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Kirkland&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; have firm accounts&amp;#8212;and the latter 2 appear to be mere &amp;#8220;claim the name&amp;#8221; placeholders.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Elsewhere in BigLaw,&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Foley Lardner&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; and , especially, &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Akin Gump&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; (leveraging the firm&amp;#8217;s relationship with &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;Tom Goldstein&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt; and &lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;SCOTUSblog&lt;/font&gt;&lt;font face=&quot;Calibri&quot;&gt;) are examples of firms that are active &lt;s&gt;twitterers&lt;/s&gt; tweeters.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Calibri&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; -posted by brian&lt;/font&gt;&lt;/p&gt;

Vault Law Editors

Article

The Summer Experience at Weil’s Boston Office

The Summer Experience at Weil’s Miami Office

The Summer Experience at Weil’s New York Office

The Summer Experience at Weil’s Washington, D.C. Office

The Library

Twitter on trial

Here are some of the ways legal marketing guru Larry Bodine describes Twitter: “the Macarena of online social networking”; “the dullest knife in the drawer”; “a traffic accident”; and “dying. ”  Bodine also likens Twitter to such interweb road kill as CompuServe, the Apple Newton, and WordPerfect 5.5.

Twitter on trial | Career Advice - Vault

Vault by Infobase

Twitter on trial

Employers

Schools

Vault Gold

Careers

Blog

Vault Law

Contact Us

Help Center