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&lt;!--StartFragment--&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;Inone of my recent CNBC columns I advised jobseekers about &lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;managing social networkingoverwhelm&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;.&#160; Recently, I spokewith several employers representing a range of different companies about howthey use social media in their recruiting:&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;Use of social media is asignal of quality.&lt;/span&gt;&lt;/strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&#160; Yianni Garcia, MarketingSpecialist for GradeGuru.com, part of McGraw Hill Education, looks at LinkedIn,Indeed, Facebook, and Twitter, when he recruits for his open positions.&#160; While he also utilizes traditional,offline sources, his work in the interactive space means that he wants to findpeople already conversant in the space.&#160;For Garcia (and other employers I spoke to), finding people on socialmedia is not just a recruiting tool but a way to screen for skills.&#160; PS.&#160; Garcia also notes that since he has optimized his ownLinkedIn profile, he has gotten a lot more networking and speaking invitations,so he has seen the benefit of social media on both sides.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;Social media gives proactivejobseekers an edge.&lt;/span&gt;&lt;/strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&#160; &lt;/span&gt;&lt;span&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;ChrisFiorillo, VP of Web and Internet Strategy for Adecco Group North America,estimates that more than half of Adecco applicants find them via social media,including Facebook and Twitter.&#160;Building an online community is a priority for Adecco Group, and eventhe CEO tweets several times per day.&#160;(Jobseekers, if you can get into your target employer’s conversation,you can separate yourself as an applicant!)&#160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;But social media does notreplace offline tactics.&lt;/span&gt;&lt;/strong&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&#160; Most everyone I spoke toacknowledged that social media was just one part of their recruitingstrategy.&#160; Matt Smith, Student andBusiness Finder of Responsible Outgoing College Students (a.k.a. ROCS) goes asfar as saying that nothing beats old-fashioned, live communication (and he’s aGeneration Y!).&#160; Smith acknowledgesthat blogs, websites, and online networks help jobseekers distinguish themselves,but he estimates that the vast majority of their hires come from traditionalnetworking.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;InJobvite’s recent Social Recruitment Survey, results showed that nearly half(43%) of jobs are not listed on job boards and that a high majority ofcompanies (72%) indicated they were increasing investment in recruiting viasocial networks.&#160; Jobseekers needto embrace this new reality.&#160; Usesocial media to differentiate yourself and send your signal of quality.&#160; Be proactive, and use social media toidentify more job opportunities and expand your networking contacts.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&#160;&lt;/span&gt;&lt;/p&gt;&lt;!--EndFragment--&gt;

Caroline Ceniza-Levine

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