Overview
Introduction
A Danish brewery, Carlsberg produces more than 500 different beers worldwide. An old brand (the brewery was founded in 1847), the company has modern sensibilities: it is a large brewery made up of many smaller operations. The company attracts ambitious go-getters who are passionate about beer and sharing the Carlsberg brand with the world.
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Major Brands
Carlsberg beer (over 140 brands) • Ciders • Soft Drinks • Bottled Water
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About the Company
The Carlsberg Group was founded in 1847 by J.C. Jacobsen. Jacobsen had set out two years earlier to create a beer that would stand out against traditional brews. He was traveling from Munich to his home in Denmark with two pots of Spaten yeast when he began to inadvertently innovate a cooler way to brew, literally. In order to keep it cool and maintain the integrity of his cold-brewed beer, Jacobsen would stop frequently to wash the pots with cold water. When he got back to Denmark, Jacobsen knew that he would need a larger brewery with better cooling systems. Thus, Carlsberg was formed to achieve this dream, taking the name of Jacobsen’s son Carl.
By the 1870s, Jacobsen’s beer had begun to win prizes and awards for its innovation and taste. In 1875, Jacobsen established the Carlsberg Laboratory to continue studying and improving u...
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