Overview
Introduction
Kellogg's is home to some of the biggest brands in food, including Special K, Pop-Tarts, Eggos, and Town House. The company has been in the business for more than 100 years, and continues to adapt to this day, including by partnering with the Produce for Better Health Foundation to encourage healthy breakfasts.
Company Stats
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Major Brands
Eggo • Pringles • Corn Flakes • Cheez-it • Pop-Tarts • Kashi • Bear Naked
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About the Company
The Kellogg Company was founded over 100 years ago by W.K. Kellogg with the same mission and vision is lives by today: to provide nutritious and delicious food across the globe. Kellogg’s first product was the staple breakfast food, corn flakes. Since this simple innovation in 1894, Kellogg has been creating and selling products that quickly become classics. Kellogg’s is home to more than 20 brands, including Special K, Cheez-It, Pringles, Pop-Tarts, Eggo, Froot Loops, Corn Pops, and Town House.
Kellogg’s food proucts have made it a household name, but its business success is thanks in part to savvy acquisitions made throughout its history. In 2000, it acquired Kashi and Morningstar Farms. In 2013, Pringles joined its ranks. It acquired RXBar in 2018 and expanded its established partnership with Tolaram in West Africa in 2018. Kell...
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