Overview
Introduction
Mondelez International is home to some of the biggest brands in food, including Oreo, Toblerone, Triscuit, and Jell-o. With its HQ in Chicago, Mondelez finds itself at the center of the food production world. Its unique marketing technique, which the company calls "humaning" allows it to make genuine connections with consumers over its products.
Company Stats
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Major Brands
Oreo • Belvita • • Cadbury Dairy Milk • Milka • Toblerone • Sour Patch Kids • Trident
Employment Contact
About the Company
Mondelez International was incorporated on October 1, 2012, but has over 100 years of history behind its signature brands and products. The snack food company is home to household favorites like Belvita, Chips Ahoy, Honey Maid, Milka, Oreo, Philadelphia, Toblerone, Wheat Thins, and more. Mondelez has made its stake in the world as a leading snack food provider to markets across the globe.
One thing that has made Mondelez so successful in the snack food industry is its signature marketing style. The company calls it “humaning.” This new approach to marketing helps Mondelez make real human connections with its customers. Unlike the overly simplified, data driven tactics of traditional product marketing, humaning creates a relationship with the customer. This style of marketing allows for organic connection and meaningful interactions...
Perks & Benefits