IBM Global Services Europe
Overview
Introduction
IBM consultants help clients integrate strategy, process, technology and information to increase effectiveness, reduce costs and improve profit and shareholder value. IBM's services and consulting runs the gamut, from AI and automation to big data to networking and cloud services, and more. They've invested heavily in AI. IBM's portfolio of business-ready tools, applications and solutions are designed to reduce the costs and hurdles of AI adoption while optimizing outcomes and responsible use of AI.
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About the Company
For those that knew IBM from its reputation as a manufacturer of hardware, the current iteration of the company may be hard to recognize. The company that existed in 2020 was the result of two major business events early in the millennium. The first occurred in post-Enron-scandal 2002, when IBM emerged from the feeding frenzy of Big Four accounting firms grasping the prize of PricewaterhouseCoopers' consulting arm—the tech firm's first major foray into the world of service provision. Two years later, the historic $1.8 billion sale of its computing systems and PC hardware side of the business to Chinese manufacturer Lenovo completed the change of direction for IBM, sending the firm inexorably down the consulting path, and ensuring a bright future for the Global Services division.
Having thus moved away from its traditio...
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