Nike's mission has been to make sportswear a lifestyle as well as a fashion staple. It commits itself to athletes of all stripes, and that extends to fostering a diverse workplace. Nike expects competitiveness from candidates—it looks for people always striving to do and be better, and who bring boldness into their work and can hit the ground running.
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Nike is drenched in competition and personal potential by its mission “to bring inspiration and innovation to every athlete (and if you have a body, you are an athlete) in the world.” The company hit the scene in 1964, started by former track coach Bill Bowerman and track runner/ accounting student Phil Knight. Today, Nike is the largest sports equipment company in the world, with $19.2 billion in revenue. To keep it running smoothly, Nike employs more than 33,000 people worldwide. Its headqu...
About the Company
While this company’s “swoosh” is now one of the most familiar symbols in the world, the Eugene, OR-based company—co-founded by Phil Knight and Bill Bowerman as Blue Ribbon Sports in 1964—got its start as a distributor of Japanese running shoes; Knight sold them out of the trunk of his car at track meets. Now Nike controls roughly 60 percent of global market share.
In 1971, Knight and Bowerman split from their Japanese supplier, renamed the company Nike (after the Greek goddess of vict...