Employment Prospects


Approximately 43,500 writers and authors (including bloggers) are employed in the United States. They are self-employed or work for newspaper, magazine, and other publishers; Web sites; corporations; nonprofit organizations; government agencies; advertising and marketing firms; and any other organization that has a blog. 

Starting Out

Most bloggers break into the field by starting their own blogs and trying to attract readers. Others work as reporters, writers, and editors for media companies or advertising and marketing firms and blog part time for their companies or on their own. 

In 2012, there were an estimated 31 million bloggers in the United States, and 60 percent of businesses had a company blog, according to information at, a content marketing and blogging Web site.

Advancement Prospects

Some bloggers become internationally or nationally famous. If they work full time for a company or other organization, they can receive salary increases or become blogger outreach managers, chief conversation officers, or social media managers. Blogger outreach managers find, research, and contact potential bloggers who attract the perfect audience for a company’s products or services. Chief conversation officers respond to online conversations by setting the tone and creating space for others to speak. Social media directors oversee the implementation of social media programs for clients.

Self-employed bloggers advance by increasing the number of people who read their blogs. By attracting more readers, they can raise their advertising rates or receive higher stipends from their employers.  

Tips for Entry

Visit and to start your own blog.

Tell friends and family members about your blog. Use social media such as Facebook and Twitter to spread the word.

Visit the following Web sites for job listings:


Visit for career advice and information about how you can make a living as a blogger.

Talk to well-known bloggers about their careers. Ask them for advice on starting a blog and building an audience.