Digital Marketing Workers
Overview
Introduction
Digital marketing workers use their knowledge of marketing, technology, computers, the Internet, and other types of digital media to help companies promote digital products and services. This method is often referred to as e-marketing. Some larger companies may have an in-house staff of marketing professionals, though many smaller or start-up companies often turn to freelance digital marketing workers or a consulting agency that specializes in digital marketing services for their needs.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Digital marketing specialists employed in the U.S. in November 2020 earned an average salary of $50,102, according to PayScale.com. Salaries ranged from $37,000 or less to $68,000 or more.
The median annual earnings for marketing managers were $136,850 in May 2019, according to the Department of Labor. The lowest paid 10 percent earned $71,010 or less, while the highest paid 10 percent e...
Work Environment
Conditions at most firms are similar to those found in other offices throughout the country, except that employees must frequently work under great pressure to meet deadlines. While a traditional 40-hour workweek is the norm at some companies, many full-time employees report that they work more than 40 hours per week, including evenings and weekends. Bonuses and time off during slow periods are...
Outlook
Employment for digital marketing workers is expected to be good during the next decade. The U.S. Department of Labor predicts 7 percent employment growth, which is faster than average, for marketing managers through 2029. Companies will continue to seek out marketing managers as well as digital marketing specialists to help them use marketing campaigns to maintain and expand their market share....
