Online Reputation Managers


Employment Prospects


Online reputation managers are employed by companies of all sizes—from mom-and-pop computer experts to large OR companies such as They also work for public relations firms, search engine optimization firms, image consultants, law firms, and major corporations. Others have their own businesses and work directly for celebrities, CEOs, politicians, and regular people who are worried about how their online profile will affect their chances of being admitted to college or hired for a job. 

In 2020, named WebiMax, Gadook, and Podium as the best online reputation management firms in terms of transparency, cost, focus on reputation management, customer service, and other criteria:

Starting Out

Completing an internship at a public relations firm that specializes in reputation management or an online reputation firm is a good way to obtain experience, make industry contacts, and learn about career paths. Some large firms offer information on careers and job listings at their Web sites. Use the resources of your college’s career service office to find job leads and improve your resume and interviewing skills. Volunteer with local chapters of professional associations such as the PRSA and SEMPO to make industry contacts and learn about job leads. Visit for information about launching a career in public relations.

Advancement Prospects

Online reputation managers with considerable skill and experience can become top executives at their firms or start their own companies. Some become college public relations or social media professors.  

Tips for Entry

Visit the following Web sites for job listings:


Join the Public Relations Society of America and the Digital Analytics Association to participate in networking events, take advantage of continuing education opportunities, and stay up to date on industry developments.

Work in entry-level positions at a search engine marketing firm or an online reputation management company to obtain experience and build your skills.