Retail Managers


Employment Prospects


There are nearly 1.5 million retail managers in the United States, and roughly one-third are self-employed (many are store owners). Nearly every type of retail business requires management, though small businesses may be run by their owners. Wherever retail sales are made there is an opportunity for a management position, though most people have to begin in a much lower job. The food industry employs more workers than nearly any other, and retail food businesses always need managers, though smaller businesses may not pay very well. In general, the larger the business and the bigger the city, the more a retail manager can earn. Most other retail managers work in grocery and department stores, motor vehicle dealerships, and clothing and accessory stores.

Starting Out

Many new college graduates are able to find managerial positions through their schools' career services offices. Some of the large retail chains recruit on college campuses.

Not all store managers, however, are college graduates. Many store managers are promoted to their positions from jobs of less responsibility within their organization. Some may be in the retail industry for more than a dozen years before being promoted. Those with more education often receive promotions faster.

Regardless of educational background, people who are interested in the retail industry should consider working in a retail store at least part time or during the summer. Although there may not be an opening when the application is made, there often is a high turnover of employees in retail management, and vacancies occur frequently.

Advancement Prospects

Advancement opportunities in retailing vary according to the size of the store, where the store is located, and the type of merchandise sold. Advancement also depends on the individual's work experience and educational background.

A store manager who works for a large retail chain, for example, may be given responsibility for a number of stores in a given area or region or transferred to a larger store in another city. Willingness to relocate to a new city may increase an employee's promotional opportunities.

Some managers may become purchasing managers, buyers, or purchasing agents. Others may decide to open their own stores after they have acquired enough experience in the retail industry. After working as a retail manager for a large chain of clothing stores, for example, a person may decide to open a small boutique.

Sometimes becoming a retail manager involves a series of promotions. A person who works in a supermarket, for example, may advance from clerk, checker, or bagger to a regular assignment in one of several departments in the store. After a period of time, he or she may become an assistant manager and eventually, a manager.

Tips for Entry

Visit the National Retail Federation's Careers and Leadership page ( for job listings, information on retail education programs, an overview of retail career paths, and career advice.

Check with local retailers for job opportunities.

Obtain sales experience in order to make yourself more attractive to potential employers.

Participate in retail-oriented internships or part-time jobs that are arranged by your high school or college’s career services office.