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In the United States alone, roughly 87 percent of the population use the Internet, many of whom participate in social media&#8212;and the number is growing as more and more people log on via mobile devices. Technology allowing people around the world to stay in constant contact and immediately share photos, videos, and audio files has created a revolution in communications that has brought with it many new opportunities. In recent years, social media sites, such as Facebook and Twitter, have played key roles in cultural, political, and social events while simultaneously opening the door for new ways of doing business. In 2015, according to eMarketer, worldwide social networking advertising revenue reached $23.68 billion, driven by display advertising, digital video commercials, social media subscriptions, gaming subscriptions, online gaming purchases, and other functions. Technology and usage trends can change quickly, though, meaning only professionals with the right skills and an instinct for making technology useful and accessible can rise to the top of the industry. Vault Career Guide to the Internet and Social Media, Third Edition&#160;provides an insider's perspective on what's happening in the industry, what it takes to break in, and how to advance your career. Whether your goal is to develop the next Facebook or create a new way for users to share cat photos, this guide will help you master every step of your job search. Vault Career Guides offer an industry insider's view of what it takes to land a job in your chosen profession. Each volume provides a comprehensive overview of the industry and expert advice and tips for uncovering job opportunities, networking, preparing your cover letter and resume, interviewing and keeping current on industry news and trends. Interviews and case studies offer behind-the-scenes glimpses of what hiring managers look for in a candidate and how others have succeeded in landing their jobs or advancing their careers. Day in the Life profiles place you in the shoes of an established professional for one day, and an extensive glossary and resource list put all the industry knowledge you need to succeed at your fingertips. Each Vault Career Guide includes: <ul style="color: #333333; font-family: arial, sans-serif; font-size: 11px;" type="disc"> <li>The Scoop:&#160;Everything you need to know about what your industry does, its history, who works in it and where it's going.</li> <li>Getting Hired:&#160;Practical information on researching potential employers, networking, interviewing and getting in the door.</li> <li>On the Job:&#160;A look at life on the job and the industry culture.</li> <li>Talk Like a Pro:&#160;A glossary of industry jargon and key terms.</li> <li>Resources:&#160;Associations, organizations, websites and other resources to help you plan and advance your career.</li> </ul>