Traffic Managers


Education and Training Requirements

High School

Advertising traffic manager work requires strong organizational and communication skills and the ability to manage multiple tasks at one time. Classes in business, math, art, art history, photography, computers, and English will provide a solid foundation for this job.

Postsecondary Education

Many advertising agencies prefer to hire traffic managers with a bachelor's degree; some traffic managers may have a degree in advertising or marketing. Relevant classes include market research, consumer behavior, business management, project management, math, computer science, communication methods and technology, visual arts, and art history.

Certification, Licensing, and Special Requirements

There are no certification or licensing requirements for traffic managers.

Experience, Skills, and Personality Traits

Traffic managers must have strong organizational and management skills and the ability to communicate clearly with various staff members and advertising agency clients in all levels. Multitaskers who can keep track of schedules as well as information that can change frequently, and also at the last minute, do well in this type of work. Problem-solving skills are frequently called on. Professionalism and diplomacy are also required to effectively work with various personalities to accomplish project goals. Knowledge of project management software and Microsoft Office programs, including Excel and PowerPoint, is required for many traffic manager jobs. Traffic managers usually have several years of prior experience as a coordinator or assistant in traffic management or creative services.