Venture Capital Marketing Specialists
Overview
Introduction
Venture capital marketing specialists plan, organize, direct, and coordinate their employer’s marketing operations. They work to present a positive image of the firm, its partners, and its funds to the public and potential investors via press releases, social media Web sites (including blogs), interviews with members of the media, fund marketing materials, and other strategies. At smaller funds, the role of marketing specialist is often combined with that of investor relations specialist. Marketing specialists may also be known as <...
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Market research analysts and marketing specialists earned median annual salaries of $63,790 in May 2019, according to the U.S. Department of Labor. Ten percent earned $34,350, and 10 percent earned $122,630 or more. Marketing managers had earnings that ranged from less than $71,010 to $208,000 or more.
In addition to salary, venture capital marketing specialists also receive incentive p...
Work Environment
A typical day for a marketing specialist may consist of brainstorming sessions with the firm’s partners to discuss a new marketing campaign and the launch of a new blog, phone conversations with members of the media to tout one of the firm’s portfolio companies, several hours of writing press releases and editing copy for the firm’s Web site, and after-hours dinners with well-known industry blo...
Outlook
Employment for market research analysts and marketing specialists is expected to be good through 2029, according to the U.S. Department of Labor. Market research analysts will have 18 percent job growth in that time frame, due to the increased use of data and market research across many industries. Marketing managers will have 7 percent employment growth through 2029. Those with a masters degre...