Farmers' Market Managers/Promoters


Farmers' Market Managers/Promoters


Farmers' market managers/promoters manage farmers' markets, ensuring that operations comply with laws and regulations. Their duties are diverse, ranging from enlisting farmers to participate in the market and promoting the market to consumers, to hiring and managing staff, scheduling events, and handling correspondence and record- and bookkeeping. They may work for one market or multiple markets within specific regions.

Quick Facts


Median Salary



Employment Prospects



Minimum Education Level

High School Diploma



Any prior sales or management experience



Business Management


Personality Traits



Salaries for farmers' market managers vary depending upon the size of the market and the scope of the manager's job. Smaller-sized farmers' markets and those that are relatively young are more dependent on outside funding than are larger, more established businesses. Farmers' markets that have been around for a long time are usually self-sufficient, able to continue operating based on vendors' ...

Work Environment

Farmers' markets are usually outdoors in cities, suburbs, and countryside settings. Farmers' market managers/promoters work at least 40-hours a week, which can include weekends. They work indoors in offices, as well as on-site at the markets and in various weather conditions. They may travel to different sites if they manage more than one market, so a valid driver's license and the ability and ...


Demand for farm-fresh food has been on the rise for more than a decade. To meet this demand, the farmers' market business is also growing, which is good news for farmers' market managers. According to the Agricultural Marketing Service of the U.S. Department of Agriculture, there were 1,755 farmers' markets operating in the United States in 1994. In 2004 that number had more than doubled to 3,7...