Farmers' Market Managers/Promoters
Overview
Introduction
Farmers market managers/promoters manage farmers markets, ensuring that operations comply with laws and regulations. Their duties are diverse, ranging from enlisting farmers to participate in the market and promoting the market to consumers, to hiring and managing staff, scheduling events, and handling correspondence and record- and bookkeeping. They may work for one market or multiple markets within specific regions. In 2024, there were 24,919 farmers market workers (including managers and promoters) in the U.S., according to the d...
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Salaries for farmers market managers vary depending on the size of the market and the scope of the managers job. Smaller-sized farmers markets and those that are relatively young are more dependent on outside funding than are larger, more established businesses. Farmers markets that have been around for a long time are usually self-sufficient, able to continue operating based on vendors fees al...
Work Environment
Farmers markets are usually outdoors in cities, suburbs, and countryside settings. Farmers market managers/promoters work at least 40 hours a week, which can include weekends. They work indoors in offices, as well as on-site at the markets and in various weather conditions. They may travel to different sites if they manage more than one market, so a valid drivers license and the ability and wil...
Outlook
According to the Agricultural Marketing Service of the U.S. Department of Agriculture, there were 1,755 farmers markets operating in the United States in 1994. In 2004 that number had more than doubled to 3,706. Since then, even more markets have opened and begun operations. In 2024, there were 9,505 farmers markets.
Demand for farm-fresh food has been on the rise for more than a decade...
