Private Equity Marketing Specialists
Overview
Introduction
Private equity marketing specialists manage their firm’s public image through press releases, annual reports, social media Web sites, and other types of communication. They work to present a positive image to the public, government regulators, and potential investors, in cooperation with investor relations. At smaller funds, the role of marketing specialist is often combined with that of investor relations specialist. They may also be known as market research analysts and marketing managers.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
In 2020, Glassdoor reported that marketing associates earned average annual salaries of $52,820. Salaries ranged anywhere from $35,000 to $84,000 or more. Marketing managers earned median annual salaries of $136,850 in May 2019, according to the U.S. Department of Labor. The bottom 10 percent earned $61,930 or less, while the highest 10 percent earned $208,000 or more.
Private equity mar...
Work Environment
Marketing specialists frequently work as members of a team that is comprised of investor relations specialists, managing partners, freelance or in-house web and publication designers, and people from other departments. They spend some time working alone on marketing campaigns, writing press releases and reports, and updating their firm’s Web sites. Marketing specialists usually work 40 hours a ...
Outlook
The U.S. Department of Labor (DOL) does not provide an employment outlook for private equity marketing specialists, but it does report that job opportunities for marketing managers are expected to grow by 8 percent from 2018 to 2028—faster than the average for all careers. "Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to mainta...
