Advertising Account Executives
Overview
Introduction
Advertising account executives coordinate and oversee everything related to a clients advertising account and act as the primary liaison between the agency and the client. They are also responsible for building and maintaining professional relationships among clients and coworkers to ensure the successful completion of major ad campaigns and the assurance of continued business with clients. Advertising account executives are also known as advertising sales agents and advertising sales representatives. Advertising a...
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
The U.S. Department of Labor reported that advertising sales representatives had median annual earnings of approximately $61,270 in May 2023. Salaries ranged from less than $31,200 to more than $133,150. Benefits typically include vacation and sick leave, health and life insurance, and a retirement plan. Benefits typically include vacation and sick leave, health and life insurance, and a retire...
Work Environment
Most advertising executives work in an office environment. It is not uncommon for advertising account executives to work long hours, including evenings and weekends. Informal meetings with clients, for example, frequently take place after normal business hours. In addition, some travel may be required when clients are based in other cities or states or when account executives must attend indust...
Outlook
The growth of the advertising industry depends on the health of the economy. In a thriving economy, advertising budgets are large, consumers tend to respond to advertising campaigns, and new products and services that require promotion are increasingly developed.
The U.S. Department of Labor predicts that employment for advertising account executives will decline by 7 percent through 203...