Digital Advertising Workers


Overview

Introduction

Digital advertising workers use their knowledge of advertising, technology, the Internet, and other types of digital media to help companies advertise digital products and services. This method is often referred to as e-marketing. Some larger companies may have an in-house staff of advertising professionals, though many smaller or start-up companies often turn to freelance workers or a consulting agency for their needs. Digital advertising agencies in the U.S. employed about 166,029 workers in 2023, according to the data analytics f...

Quick Facts


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Median Salary

$85,000

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Employment Prospects

Good

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Minimum Education Level

Bachelors Degree|Associates Degree


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Experience

Internship


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Skills

Digital Media|Drawing/Design|Interpersonal


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Personality Traits

Creative|Enterprising|Outgoing

Earnings

Salaries for digital advertising workers vary depending on the job. Digital advertising specialists employed in the U.S. in August 2024 earned an average base salary of $74,513, according to PayScale.com. Salaries ranged from $69,442 or less to $80,144 or more.

Median annual earnings for advertising sales agents were $61,270 in May 2023, according to the U.S. Department of Labor (DOL). T...

Work Environment

Conditions at most firms are similar to those found in other digital advertising offices throughout the country, except that employees must frequently work under great pressure to meet deadlines. While a traditional 40-hour workweek is the norm at some companies, many full-time employees report that they work more than 40 hours per week, including evenings and weekends. Bonuses and time off dur...

Outlook

Statista.com reports that revenue in the digital advertising market in the United States is projected to grow by 7.73 percent from 2024–2028, and will reach a market volume of $402.0 billion in 2028.

Employment for digital advertising workers is expected to be good in the coming years. Factors that will continue to influence growth include the increasing popularity of online video advert...