Advertising Managers
Overview
Introduction
Advertising managers plan, organize, direct, and coordinate the operations of advertising firms. They may oversee an entire company, a geographical territory of its operations, or a specific department. In May 2023, approximately 20,630 advertising and promotions managers were employed in the United States.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
The median annual salary for advertising managers was $121,904 in March 2024, according to Salary.com. The lowest 10 percent earned less than $87,219 and the top 10 percent earned more than $152,306 per year. The U.S. Bureau of Labor Statistics reports that, in May 2023, the median annual earnings for advertising and promotions managers was $131,870. The lowest 10 percent of advertising manager...
Work Environment
Advertising managers often work in comfortable offices near the departments they direct. Higher-level managers may have spacious offices and enjoy such privileges as executive dining rooms, company cars, country club memberships, and liberal expense accounts.
Managers often work long hours under intense pressure to meet advertising goals. Workweeks consisting of 55–60 hours at the office...
Outlook
According to the U.S. Bureau of Labor Statistics, employment of advertising and promotions managers is projected to grow 6% from 2022 to 2032, faster than the average for all occupations. Advertising in social media venues such as Facebook, Twitter, and others has created direct dialogue with consumers, which has been lucrative for advertisers willing to focus time and resources on these media ...