Green Marketers
Overview
Introduction
Green marketers plan the marketing and promotion of green products or services. They analyze past and current marketing trends and conduct consumer research to develop advertising and marketing strategies for products and services that are environmentally friendly. There are approximately 22,200 advertising and promotions managers and 389,100 marketing managers employed in the United States.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
The U.S. Department of Labor (DOL) does not provide salary information for green marketers, but it does report that market research analysts and marketing specialists earned median annual salaries of $74,680 in May 2023. Earnings ranged from $40,040 to $137,040 or more.
The median annual salary for advertising and promotions managers was $131,870 in May 2023, according to DOL. The lowest...
Work Environment
Green marketers work in company offices and sometimes out of offices in their homes. They often work 50 or more hours per week, and sometimes work evenings, weekends, and through holidays to meet project deadlines. The work can be stressful at times, especially when managing multiple projects at one time, overseeing the work of others, and dealing with difficult clients. Green marketers may als...
Outlook
Overall, employment of advertising and promotions managers is expected to grow faster than the average for all careers through 2033, according to the U.S. Department of Labor. The employment outlook is also excellent for marketing professionals in the coming years.
Green marketers will continue to have strong job growth due to continued continued demand for green products and services. C...