Podcasters
Overview
Introduction
Podcasting is the exchange of information using audio or video files (sometimes called vodcasting) that can be played on a computer, smartphone, iPod, or other portable media device. Podcasts are released to the Internet in regular episodes. People who create and distribute podcasts are called podcasters. Those who create videocasts may be called podcasters or vodcasters. The information available on podcasts covers a wide range of topics, from government and politics to kids and families.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Full-time podcasters earned $75,498 annually on average in 2025, according to ZipRecruiter. Salaries ranged anywhere from $38,000 to $129,000. Many podcasters do not work full time, though, and many are self-employed.
Some podcasters are salaried employees of media companies. Others operate independently and earn money through advertising revenue, paid subscriptions, sponsorships, affili...
Work Environment
Most podcasters set up recording studios in their homes, which allows for greater flexibility in their working hours. Since podcast episodes are created and saved individually, podcasters can record several episodes in one day and release them as needed. Other podcasters, especially those who comment on current news and culture, record episodes on a daily basis.
Social media—Bluesky, Ins...
Outlook
“The United States has seen an explosion of content generation and consumer consumption of podcasting, with audio storytelling becoming one of the fastest-growing areas in the media ecosystem,” according to the Web site of Ohio University’s Podcasting Certificate Program. Its estimated that there are at least four million podcasts available for download.
Although podcasts are extremely p...