Market Research Analysts
Overview
Introduction
Market research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 903,400 market research analysts employed in the United States.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Beginning salaries in market research depend on the qualifications of the employee, the nature of the position, and the size of the firm. Interviewers, coders, tabulators, editors, and a variety of other employees usually are paid minimum wage ($10 an hour, or $20,800 annually). In January 2025, Salary.com reported the average annual salary for market research analysts was $66,822. The U.S. Dep...
Work Environment
Market research analysts usually work a 40-hour week. Occasionally, overtime is necessary in order to meet project deadlines. Although they frequently interact with a variety of market research team members, analysts also do a lot of independent work, analyzing data, writing reports, and preparing statistical charts.
While most market research analysts work in offices located at the firm...
Outlook
The U.S. Department of Labor (DOL) predicts that employment for marketing research analysts will grow by 8 percent, faster than the average for all careers, through 2033. Increasing competition among producers of consumer goods and services and industrial products, combined with a growing awareness of the value of marketing research data, will contribute to opportunities in the field. The ongoi...
