Online Reputation Managers
Overview
Introduction
Online reputation managers monitor social media sites to identify negative content that is posted about their clients. They use a combination of public relations and technical skills to eliminate this content (or at least force it to appear lower in search results) and promote content (news articles, blogs, social media posts, etc.) that presents a positive image of their client.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Online reputation managers earned salaries that ranged from $54,978 to $81,577 in 2025, according to Salary.com.
Public relations managers (who perform duties that are similar to those of online reputation managers) earned median annual salaries of $119,200 in May 2023, according to the U.S. Department of Labor. Ten percent earned $68,800, and the highest 10 percent earned $212,730 or mo...
Work Environment
Online reputation managers work in typical office settings, although some may work from their homes. Many online reputation (OR) companies have a laid-back atmosphere that includes hard work, but also a lot of fun and amenities. For example, some offer perks like monthly happy hours/company events, free lunches on select days of the week, and fully stocked kitchens with free snacks and drinks. ...
Outlook
The U.S. Department of Labor (DOL) does not provide an employment outlook for online reputation managers, but it does report that job opportunities for public relations specialists (a related career) are expected to grow by 7 percent through 2033, faster than the average for all careers. According to the DOL, “Organizations continue to emphasize community outreach and customer relations as a wa...