Social Media Influencers

Overview

Social Media Influencers

Introduction

Social media influencers are frequent users of social media who have established credibility in a certain industry (information technology, fashion, restaurants) or in an area of expertise (music, modeling, travel, makeup, gardening, professional athletics, etc.). They work to establish relationships with companies in which they promote the businesses’ products or services in exchange for gifts or money. Influencers range from the average person who has an interesting creative presentation and expertise in a certain field to celebri...

Quick Facts


Median Salary

$30,000

Employment Prospects

Fair

Minimum Education Level

High School Diploma


Experience

No experience required


Skills

Business Management|Digital Media|Performance, Music, and Acting


Personality Traits

Creative|Enterprising|Social

Earnings

Social media influencers earn anything from nothing (or a few free company products) to millions of dollars a year. They are paid per campaign or on a post-by-post basis. Some earn additional income by receiving advertising revenue that is generated at their site, and/or by selling their products (books, albums, etc.) or services (consulting, design, etc.).

Microinfluencers—those with 10...

Work Environment

Social media influencers typically work from home offices and wherever (e.g., national parks, restaurants, art galleries, etc.) they travel to gain material for their work. They can set their own hours, but they must be available when followers are most apt to engage with their posts

While it’s fun to publish your writing or other creations, there is also intense pressure to keep publish...

Outlook

There will continue to be opportunities for social media influencers during the next decade. A growing number of major brands are dedicating a sizable portion of their marketing budgets to working with influencers. Current hot areas include beauty and fitness, but trends change constantly. Influencers who stay up-to-date on the latest trends; who are very creative; who have excellent sales skil...