Social Media Influencers


Social Media Influencers


Social media influencers are frequent users of social media who have established credibility in a certain industry (information technology, fashion, restaurants) or in an area of expertise (music, modeling, travel, makeup, gardening, professional athletics, etc.). They work to establish relationships with companies in which they promote the businesses’ products or services in exchange for gifts or money. Influencers range from the average person who has an interesting creative presentation and expertise in a certain field to celebri...

Quick Facts


Median Salary



Employment Prospects



Minimum Education Level

High School Diploma



No experience required



Business Management


Personality Traits



Social media influencers earn anything from nothing (or a few free company products) to millions of dollars a year. They are paid per campaign or on a post-by-post basis. Some earn additional income by receiving advertising revenue that is generated at their site, and/or by selling their products (books, albums, etc.) or services (consulting, design, etc.).  

Microinfluencers—those with ...

Work Environment

Social media influencers typically work from home offices and wherever (e.g., national parks, restaurants, art galleries, etc.) they travel to gain material for their work. They can set their own hours, but they must be available when followers are most apt to engage with their posts

While it’s fun to publish your writing or other creations, there is also intense pressure to keep publish...


There will continue to be opportunities for social media influencers during the next decade. Seventy-two percent of major brands report that they are dedicating a sizable portion of their marketing budgets to working with influencers, according to Traackr, an influence management platform. Current hot areas include beauty and fitness, but trends change constantly. Influencers who stay up-to-dat...