Advertising is defined as mass communication paid for by an advertiser to persuade a particular segment of the public to adopt ideas or take actions of benefit to the advertiser. Advertising workers perform the various creative and business activities needed to take an advertisement from the research stage, to creative concept, through production, and finally to its intended audience. There are 133,110 advertising sales agents and 25,260 advertising and promotions managers employed in the United States.
Minimum Education Level
Salaries of advertising workers vary depending on the type of work, the size of the agency, its geographic location, the kind of accounts handled, and the agency's gross earnings. Salaries are also determined by a worker's education, aptitude, and experience. The wide range of jobs in advertising makes it difficult to estimate average salaries for all positions.
The U.S. Department...
Conditions at most agencies are similar to those found in other offices throughout the country, except that employees must frequently work under great pressure to meet deadlines. While a traditional 40-hour workweek is the norm at some companies, almost half of advertising, marketing, promotions, public relations, and sales managers report that they work more hours per week, including evenings ...
The outlook for advertising-related workers was variable toward the end of the decade. For example, the Department of Labor anticipated that jobs for advertising, promotions, and marketing managers would increase faster than the average for all occupations through 2028, while graphic designers and advertising sales agents would experience a decline.
Overall, demand for the higher levels ...