Social Media Workers
Overview
Introduction
Social media can be defined as user-created content (audio, text, video, multimedia) that is published and shared on social media sites such as Facebook, LinkedIn, and X (formerly Twitter); it can also be defined as the online technology that allows users to share content. Social media workers have become increasingly important to the success of companies and other organizations. By using social media tools and sites such as Facebook, TikTok, and X, businesses and other organizations can generate more Web traffic, raise their busine...
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Staffing leader Robert Half International reports the following salary ranges for social media workers in 2025: search engine optimization specialists, $65,750 to $89,750; social media managers, $62,500 to $95,500; and social media specialists, $51,000 to $72,500.
Benefits for full-time workers include paid vacation, health, disability, life insurance, and retirement or pension plans. So...
Work Environment
Most social media professionals work a regular 40-hour week, though total hours may vary depending on the size of the company, the size of their social media staff, and the number and type of projects. Since the Internet is a 24/7 venue, social media workers should expect to work evenings and weekends.
Social media professionals work in comfortable, well-lit offices. A powerful server an...
Outlook
Employment for social media professionals is expected to be good during the next decade. According to The Business Research Company, the global social media market was valued at $286.53 billion in 2025. Following compound annual growth of 13 percent, this figure was forecast to reach $466.56 billion by 2029. Companies and other organizations have realized the key role the Internet and social me...